What Coffee Pros and Drinkers Say About FoamAroma
From Specialty Roasters
“Every drink we serve is an experience, and taking it to-go shouldn't change that. From the geometry of the sipping spout to the clever aromatic hole in the center, this lid helps us curate our patrons' experience long after they exit our doors.”
- Quint Barber, Onyx Coffee Lab
“We're obsessed with quality, and that obsession extends to the moment our coffee leaves the counter. FoamAroma was the only lid that matched our commitment to the customer experience.”
- Ben P., Head of Operations, Lucky Goat Coffee
From the Industry
“It audibly snaps. I know it is on. And I don't have to worry about it splitting. It's unbelievable to me how big of a difference it makes. Who would have thought, just a lid, right? But it changed everything. I really do encourage people to try it. This is one of those things that is a very inexpensive way to make a big difference in the customer experience that will push you over the top above the competitors out there.”
- Tom Vincent, Owner, Texas Coffee School
“As a coffee shop owner, you should consider every option to improve your product. That includes the lid.”
- Tom Vincent, Owner, Texas Coffee School
From Coffee Shop Owners and Operators
“We are not trying to compete on price, we want to compete on quality. Utilizing the FoamAroma lids helps tell our customers that we care about their hot drink experience. Our choice to use FoamAroma lids, along with innovative cups, demonstrates our commitment.”
- Rod, Salem, OR
“Our customers LOVE this Lid. Thank you for making them. They really like the smell of the coffee, that the lid makes it easier to drink the coffee, and that when they take a sip, it does not burn them to the max. Love the FoamAroma lids.”
- Kris, Mineral Wells, TX
“We LOVE the FoamAroma lids. I never thought that I'd see people geek out about lids, but they have. I've got customers at the bar telling other customers about the lids, too funny. I am truly a BIG fan of the product. We work VERY hard to get perfect crema.”
- Paul, Mansfield, OH
“You certainly created the better mousetrap. Kudos to you. I loved the lid, easy decision to make this the lid of choice. Looking forward to sharing with my customers.”
- Tadd, Arvada, CO
“For coffee shop owners with a strong "to-go" presence, offering disposable cups and lids is a must. This has always meant sacrificing a full flavor and aromatics with a traditional to-go lid. The introduction of FoamAroma lids revolutionizes this aspect.”
- Stephen, Kent, WA
“My customers love these.”
- Serena, Elizabethtown, KY
“It's a completely different drink. It's different, but it's the same. Oh my God. Look at the foam. This is amazing. I'm a FoamAroma fan. I'll be at Coffee Fest. I'm also going to be ordering some of these.”
- NaDean, Nadine's Cafe Bakery (live taste-test video)
“We first started using FoamAroma lids back in 2013 after a chance encounter with Craig at the SCA show in Seattle. He said "try my lid," and I took home some samples. It legit worked. It made the entire olfactory experience better. The angle of the cup aligned my jaw in a way that spread the latte and coffee across my entire palate, versus just laser-beaming into one spot. I wasn't burning my mouth. It was tasting better. And when I was driving over speed bumps, I didn't get the geyser effect coming out the top of my cup like I did in some of the usual-suspect cups.”
- Tom Vincent, Owner, Texas Coffee School
“I tried a regular black coffee with the lid, since that is my usual order, and you can definitely notice the difference. The coffee cooled down more quickly, and the flavor came through much more clearly than it usually does when drinking through a lid.”
- Patrick, Portland, OR
“The clever hole in the lid allows the scent of the tea to escape, right below one's nose, which further enhances the drinking experience. And the lid's construction is of good quality and fit.”
- Jenna, Vancouver, WA
“The FoamAroma lid almost FORCES one to get lost in the sense of smell and the memories that come rushing back. It brings with you the experience of a unique, delicious cup of coffee, instead of simply using the liquid as morning caffeine fuel.”
- Matthew, Jacksonville, FL
“I can taste the flavors in my latte better, it's easier to drink, and I'm getting more foam. I want to see these in all coffee shops everywhere. But in the meantime, I'm just going to keep one in my car and reuse it as long as I can.”
- Jodi, Santa Ana, CA
From Coffee Drinkers
Independent Sensory Evaluation
FoamAroma did not just collect customer praise. It was put through a blind sensory evaluation by a panel of the industry's highest-credentialed tasters, and it won every category.
Three highly qualified coffee and tea professionals (a Licensed Q Grader, a QC Educator and Trainer, and a Director of Coffee and Education) rated three different lids across four drinks (tea, coffee, latte, flavored latte) on five sensory categories: aroma, flavor, aftertaste, balance, and overall experience. The verdict: with FoamAroma, the overall experience was the closest to drinking from no lid at all.
Test date January 21, 2014. Independent panel, blind comparison across three lids and four drinks.