Shortly after the article on FoamAroma in the Feb. 9, 2013, edition of The Wall Street Journal was published, I was contacted by the Gordon-MIT Engineering Leadership Program and asked to discuss the creation and design of FoamAroma with a class. After the Skype session I sent some FoamAroma lids to MIT for them to try it out. Here is an unsolicited video of a taste test performed by three people who work in the Gordon-MIT Engineering Leadership Program.
YouTube Taste Test Video
Category Coffee, coffee cup lid, New Experience, Taste Test, Testimonial | Tags: aroma,benefits,coffee,first time,foam,innovation,to-go
Recently received this testimonial from a coffee shop owner in an email to his distributor, Barista Pro Shop.
“BTW, we LOVE the FoamAroma lids… I never thought that I’d see people geek out about lids, but they have! I’ve got customers at the bar telling other customers about the lids, too funny. I am truly a BIG fan of the product! We work VERY hard to get perfect crema and perfect foam, and now our carryout customers are getting a better sense of the qualitative differences in our drinks. Also, curiously enough, I think it fits the Eco cups better than the Eco lid (though I’m not sure that they’d want to hear that).”
• Paul Kemerling – Relax, It’s Just Coffee (Mansfield, OH)
Category Coffee, coffee cup lid, Customer, New Experience, Review, Testimonial | Tags: aroma,carryout,coffee,enjoy,first time,new customer,take away,to-go
The story below is so typical of the affect FoamAroma will have on the daily life of millions of people. They are all worthy of a better coffee experience on the go.
In Heathrow airport coming home from London Coffee Festival I passed out a few lids in the terminal. I was at the gate for the flight to Minneapolis/St. Paul and started talking with a lady about the lid on her Costa coffee. She did not think there were any problems with the lid. As I began discussing the issues I saw a man eyeing FoamAroma and listening to our conversation. When I got to the problem about the geyser squirt he gave a big nod and smiled. I then moved over between both of them and chatted. He explained that he lives off a long gravel road and drives a 4WD truck. He drinks two cappuccinos a day and has a problem driving the bumpy road while holding the coffee trying to prevent the geyser squirt. Both of these people typically get their coffee from Caribou Coffee. I gave both of them some FoamAroma lids.
The man sent me an email the next day. Below is our email thread.
Hey Craig - I tried the lid this morning and it does everything you said it would. I passed the other lid onto my morning coffee stop “Caribou Coffee” in Elk River, MN and it was passed onto the store manager with your coaster card. Good Luck with your Invention. Successfully Caffeinated with No Spillage – K.M.
Hey K.M. - What a nice surprise this morning to get your email. Thank you for the effort and time to reach out and say hi. I am constantly amazed how this little lid can make a difference in people’s lives. Feedback like yours is what drives me. May I use your email below as a testimonial? Besides preventing the geyser squirt effect, did the Caribou coffee taste better and could you feel the foam? Thank you again. You Are Worthy! (Twitter = #URworthy) Foam On – Craig
Hey Craig - Yes! On all accounts! It was the best cup of Joe I have tasted in a while. The cup was empty by the time I arrived at work. Thanks again – K.M.
